4 Reasons Why You Shouldn’t Use a Noreply Email Address

What is a Noreply Email Address?

4 Reasons Why You Shouldn’t Use a Noreply Email Address

  1. It comes off as “cold” — Imagine someone walking up to you at the grocery store and telling you there’s 15% off of Honeycrisp apples. You try to continue the dialogue by asking “Where’s the apple section?” only to watch them walk away and ignore your question. The practice of a noreply is making the organization unapproachable and quite rude. It dismisses an opportunity for a personal connection.
  2. Ceasing the opportunity for more dialogue — If you send a regular newsletter containing missing information, a subscriber might want to reply for clarification. What if your links were broken and a subscriber wanted to reach out to volunteer? If you’re using a noreply, they will not be able to get in touch. Having a reply address is an opportunity to keep the conversation going.
  3. You might miss requests for unsubscribing — Have you ever received an email without an Unsubscribe link at the bottom? The next logical step is to reply the to marketing email and asked to be removed. But what if it’s a noreply email and you receive a follow-up email letting you know that your email was not delivered? I bet you’re frustrated.
  4. Even if you setup an email address that can receive replies, you still need someone to monitor the account for these requests to unsubscribe. If you don’t, then you’re making it easier for your subscribers to complain or mark as spam — which can end up hurting your deliverability rates down the road.
  5. A plus to monitoring the emails that come to a generic address is that you might catch subscribers who ask to update their information.
  6. Decreases deliverability and increases spam — If you use a noreply address then there’s no way for you to instruct your subscribers to whitelist your email address. Most ISP’s do not allow you to do that from a noreply. Some ISP’s even send noreply’s straight to the junk folder, which can decrease your deliverability.

When Should I Use a Noreply?

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Katie Kinsley

Katie Kinsley

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