Google Ad Grant is a great, free resource available to all nonprofits. When it’s working correctly, it can significantly increase traffic to your website. More traffic means more exposure for your organization, which will ultimately lead to more donors.

BCA has helped many of our clients maximize this tool. We…

What is A/B Testing?

A/B testing, also known as split testing, is essentially an experiment that compares two versions of something, in this example it’s email marketing, to discover which version performs best for your audience based on measurements like clicks or conversions.

In order to have a valid A/B test, you must first…

Katie Kinsley

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store