Simple SEO Tips to Make Your Website Found

Google My Business

If you have a brick-and-mortar store, along with a website, you should consider adding your business on a Google My Business account. This will help with your endeavor to keep relevant hours in the SERPs. If you’re closed on major Holidays, then you can update the GMB hours and you’re all set. What better way than have a user search for your store and easily being able to see if your store is open than from the results page?

Google Search Console

The Google Search Console offers tools and reports that help you measure your site’s search traffic and performance, fix issues, and make your site shine in search results. You can use your GSC account to find out what keywords your content is ranking for, how people are interacting with your results. Did you just publish a new blog post? You can submit a new page for indexing.

URL Structure

I think this chart from Moz perfectly explains URL structure, and hilariously too. You want your URLs to be easily readable and understood.

Optimize for Mobile

On December 3, 2020, Google updated it’s Page Experience Update and Core Web Vitals (CWV). Google now factors in if your website is mobile-friendly (because its 2021, right?) and the quality of the content. You can read more about the E-A-T ranking factor, or Expertise, Authoritativeness and Trustworthiness, at the developer’s core-update blog:

Keep Up With Trends

Search engine optimization is always changing. Google had three major updates in 2020 alone. You can keep up with the trends and information by following sites such as Moz, Search Engine Land, Search Engine Watch or Ahrefs. There are many places to get your information regarding SEO, but these are some of the top sources for accurate and up-to-date information.

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